Italian luxury car brand launches STO financing, accepts Bitcoin payments for supercars.

Italy's top car manufacturer plans to launch a token issuance.

A well-known Italian luxury car manufacturer recently announced that it will launch a Security Token Offering (STO) on a regulated digital market. The company hopes to raise approximately $1.2 million through this innovative financing method for the development of a special version of its supercar.

According to the latest announcement, this STO will allow investors to purchase Tokens, priced at 1 euro each. These Tokens will be issued through a security tokenization platform built on a Bitcoin sidechain, which has been directly integrated with the digital market.

It is worth noting that half of the sales revenue from the special edition supercars will be distributed to token investors. These tokens will be issued in certain European countries, with a minimum investment amount of 50 euros.

In addition to launching its STO, this Italian automaker has also announced that it will accept Bitcoin as a payment method for all versions of its supercars starting today. This move follows that of a well-known electric vehicle manufacturer and demonstrates the increasing openness of the high-end automotive industry towards cryptocurrency payments.

The issuance platform for this STO is a company headquartered in Luxembourg, which has been dedicated to launching token issuance projects that comply with EU capital market regulations. Last year, the German Federal Financial Supervisory Authority approved the first cross-border STO project on this platform.

This initiative not only demonstrates the trend of the traditional automotive manufacturing industry embracing blockchain and cryptocurrency technology, but also provides an interesting case for the high-end consumer goods industry to explore new financing and payment models. As more participants from traditional industries enter this field, we may see more innovative financing and payment solutions emerge.