Italian luxury car brand launches STO financing: Bitcoin payment for developing a special edition supercar

The Italian high-end car brand plans to raise funds through token issuance.

A certain Italian luxury car manufacturer recently announced that it will launch a securitized token issuance (STO) on a regulated digital marketplace platform. The goal of this STO is to raise approximately $1.2 million in funds to develop a special edition of its supercar Evantra Millecavalli R.

According to the latest announcement, this STO will issue a Token named MZZ, priced at 1 Euro. These tokens will be issued through a security tokenization platform built on the Bitcoin sidechain Liquid, and have been directly connected to the aforementioned digital market platform.

It is understood that half of the sales revenue from the Evantra special edition will be distributed to MZZ holders. This token issuance will be open to certain European countries, with a minimum investment amount of 50 euros.

In addition, the car manufacturer announced that it will accept Bitcoin as a payment method for the purchase of all versions of the Evantra sports car starting from today. This move follows the announcement by a well-known electric vehicle company that it would accept Bitcoin for car purchases.

It is worth mentioning that the digital market platform undertaking the STO is headquartered in Luxembourg and has been committed to launching token issuance projects that comply with EU capital market regulations. Last year, the German Federal Financial Supervisory Authority approved the first cross-border STO project on the platform.

This financing plan reflects that the traditional automotive manufacturing industry is gradually embracing blockchain and cryptocurrency technology, injecting new vitality into industry development. At the same time, it also demonstrates the potential and regulatory progress of STO as an emerging financing method in the European market.